What the data says about paid ads in 2026
Original analyses drawn from Adkumo's curated ad repository — 10,000+ active Meta and LinkedIn ads, indexed and tagged. A recurring data series on what is actually winning, not what people say is winning.
State of Meta Ads — what 10,000 ads tell us about brand strategy in 2026
An analysis of 10,247 active Meta ads from 218 brands: format distribution, hook patterns, copy length trends, and what they imply for 2026 brand strategy.
Read the analysis