The people behind Adkumo

Gustavo Mendonça

Founder & CEO

Gustavo founded Adkumo after years working on language models at Google. His background is in computational linguistics — the formal study of how language is structured and produced — and that lens shapes how Adkumo thinks about brand voice: not as a vibe, but as a system that can be learned and applied at scale.

Before Adkumo, Gustavo worked on internal Google tooling, ML evaluation pipelines, and large-scale text-generation systems. He started Adkumo because the gap between “AI can write text” and “AI can ship an on-brand ad” was wider than the market wanted to admit — and closing it required more than just a wrapper around a chat model.