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Meta Ads Benchmarks

Fashion & Apparel Meta Ads benchmarks

How Fashion & Apparel brands run Meta ads — based on 21,959 live ads from 199 advertisers in Adkumo's ad repository.

199
Advertisers

brands running Meta ads

22K
Ads analyzed

live creatives in this industry

110
Ads per advertiser

average live at once

35 days
Avg. run time

how long an ad stays live

81%
Image ads

share that use a static image

Most-used calls to action

The CTA buttons Fashion & Apparel advertisers pick most.

  • Shop Now69%
  • Learn More20%
  • Get Directions3%
  • View Instagram Profile2%

Where Fashion & Apparel brands run ads

Share of placements across Meta's platforms.

  • Instagram27%
  • Facebook26%
  • Messenger18%
  • Audience Network16%
  • Threads12%

Top Fashion & Apparel advertisers on Meta

The most active advertisers in this industry, by number of ads.

Example Fashion & Apparel ads

Real ads currently running, one per advertiser.

Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.

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Methodology

Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.