%20--%3e%3csvg%20width='42mm'%20height='64mm'%20viewBox='0%200%2041.999999%2064.000001'%20version='1.1'%20id='svg1'%20xml:space='preserve'%20inkscape:version='1.4.4%20(dcaf3e7d9e,%202026-05-05)'%20sodipodi:docname='adkumo-cards-color.svg'%20xmlns:inkscape='http://www.inkscape.org/namespaces/inkscape'%20xmlns:sodipodi='http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:svg='http://www.w3.org/2000/svg'%3e%3csodipodi:namedview%20id='namedview1'%20pagecolor='%23ffffff'%20bordercolor='%23000000'%20borderopacity='0.25'%20inkscape:showpageshadow='2'%20inkscape:pageopacity='0.0'%20inkscape:pagecheckerboard='0'%20inkscape:deskcolor='%23d1d1d1'%20inkscape:document-units='mm'%20inkscape:zoom='1.4142136'%20inkscape:cx='57.275649'%20inkscape:cy='123.39013'%20inkscape:window-width='1854'%20inkscape:window-height='1011'%20inkscape:window-x='66'%20inkscape:window-y='32'%20inkscape:window-maximized='1'%20inkscape:current-layer='g6528'%20/%3e%3cdefs%20id='defs1'%20/%3e%3cg%20inkscape:label='Layer%201'%20inkscape:groupmode='layer'%20id='layer1'%20transform='translate(-223.82077,-58.584489)'%3e%3cg%20id='g6528'%20transform='translate(9.9863014,0.36985863)'%3e%3crect%20style='fill:%239a5bfd;fill-opacity:1;stroke-width:0.229954'%20id='rect1'%20width='20'%20height='20'%20x='213.83447'%20y='58.21463'%20ry='5'%20/%3e%3crect%20style='fill:%239a5bfd;fill-opacity:1;stroke-width:0.229953'%20id='rect1-8'%20width='20'%20height='20'%20x='235.83447'%20y='102.21463'%20ry='5'%20/%3e%3crect%20style='fill:%23fd3c80;fill-opacity:1;stroke-width:0.229953'%20id='rect1-1'%20width='20'%20height='20'%20x='213.83447'%20y='80.21463'%20ry='5'%20/%3e%3crect%20style='fill:%23fd8902;fill-opacity:1;stroke-width:0.229953'%20id='rect1-1-0'%20width='20'%20height='20'%20x='213.83447'%20y='102.21463'%20ry='5'%20/%3e%3crect%20style='fill:%2305e09b;fill-opacity:1;stroke-width:0.229953'%20id='rect1-1-6-7'%20width='20'%20height='20'%20x='235.83447'%20y='58.21463'%20ry='5'%20/%3e%3crect%20style='fill:%23307eeb;fill-opacity:1;stroke-width:0.229953'%20id='rect1-1-6-7-4'%20width='20'%20height='20'%20x='235.83447'%20y='80.21463'%20ry='5'%20/%3e%3c/g%3e%3c/g%3e%3c/svg%3e){kind=small}
Meta Ads Benchmarks
Meta Ads benchmarks, by industry
What real brands actually run on Meta — drawn from 425.6K live ads across 7.3K advertisers and 24 industries, analyzed by Adkumo.
Browse by industry
- Retail & E-commerce892 advertisers · 74.8K ads
- Healthcare845 advertisers · 31.7K ads
- SaaS & IT736 advertisers · 42.8K ads
- Higher Education511 advertisers · 28.2K ads
- Financial Services387 advertisers · 22.1K ads
- Hospitality376 advertisers · 16.8K ads
- Nonprofits365 advertisers · 21K ads
- Automotive359 advertisers · 24.5K ads
- Construction285 advertisers · 9.8K ads
- Real Estate270 advertisers · 14.3K ads
- Health & Fitness237 advertisers · 14.7K ads
- Banking228 advertisers · 14.7K ads
- Insurance209 advertisers · 13.7K ads
- Fashion & Apparel199 advertisers · 22K ads
- Food & Beverage199 advertisers · 9.2K ads
- Travel & Tourism179 advertisers · 12.4K ads
- Education151 advertisers · 6.7K ads
- Restaurants137 advertisers · 8.6K ads
- Logistics & Supply Chain129 advertisers · 5.5K ads
- Telecommunications127 advertisers · 8.3K ads
- Marketing & Advertising117 advertisers · 4.7K ads
- Publishing & Media116 advertisers · 8.8K ads
- Consulting105 advertisers · 3.4K ads
- Sports105 advertisers · 7.2K ads