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Meta Ads Benchmarks
Retail & E-commerce Meta Ads benchmarks
How Retail & E-commerce brands run Meta ads — based on 74,846 live ads from 892 advertisers in Adkumo's ad repository.
- 892
- Advertisers
- 74.8K
- Ads analyzed
- 84
- Ads per advertiser
- 32 days
- Avg. run time
- 62%
- Image ads
brands running Meta ads
live creatives in this industry
average live at once
how long an ad stays live
share that use a static image
Most-used calls to action
The CTA buttons Retail & E-commerce advertisers pick most.
- Shop Now50%
- Learn More32%
- Watch More3%
- See Details2%
Where Retail & E-commerce brands run ads
Share of placements across Meta's platforms.
- Facebook29%
- Instagram29%
- Audience Network14%
- Messenger14%
- Threads13%
Top Retail & E-commerce advertisers on Meta
The most active advertisers in this industry, by number of ads.
Example Retail & E-commerce ads
Real ads currently running, one per advertiser.
Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.
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Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.