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All benchmarks

Meta Ads Benchmarks

Sports Meta Ads benchmarks

How Sports brands run Meta ads — based on 7,212 live ads from 105 advertisers in Adkumo's ad repository.

105
Advertisers

brands running Meta ads

7.2K
Ads analyzed

live creatives in this industry

69
Ads per advertiser

average live at once

23 days
Avg. run time

how long an ad stays live

91%
Image ads

share that use a static image

Most-used calls to action

The CTA buttons Sports advertisers pick most.

  • Shop Now41%
  • Learn More27%
  • Sign Up10%
  • Book Travel8%

Where Sports brands run ads

Share of placements across Meta's platforms.

  • Facebook27%
  • Instagram26%
  • Messenger16%
  • Audience Network16%
  • Threads15%

Top Sports advertisers on Meta

The most active advertisers in this industry, by number of ads.

Example Sports ads

Real ads currently running, one per advertiser.

Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.

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Methodology

Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.