Meta Ads Benchmarks
Travel & Tourism Meta Ads benchmarks
How Travel & Tourism brands run Meta ads — based on 12,372 live ads from 179 advertisers in Adkumo's ad repository.
- 179
- Advertisers
- 12.4K
- Ads analyzed
- 69
- Ads per advertiser
- 38 days
- Avg. run time
- 78%
- Image ads
brands running Meta ads
live creatives in this industry
average live at once
how long an ad stays live
share that use a static image
Most-used calls to action
The CTA buttons Travel & Tourism advertisers pick most.
- Book Travel47%
- Learn More30%
- Watch More3%
- Shop Now3%
Where Travel & Tourism brands run ads
Share of placements across Meta's platforms.
- Facebook30%
- Instagram29%
- Messenger16%
- Audience Network13%
- Threads12%
Top Travel & Tourism advertisers on Meta
The most active advertisers in this industry, by number of ads.
Example Travel & Tourism ads
Real ads currently running, one per advertiser.









Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.
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Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.







