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Meta Ads Benchmarks

Travel & Tourism Meta Ads benchmarks

How Travel & Tourism brands run Meta ads — based on 12,372 live ads from 179 advertisers in Adkumo's ad repository.

179
Advertisers

brands running Meta ads

12.4K
Ads analyzed

live creatives in this industry

69
Ads per advertiser

average live at once

38 days
Avg. run time

how long an ad stays live

78%
Image ads

share that use a static image

Most-used calls to action

The CTA buttons Travel & Tourism advertisers pick most.

  • Book Travel47%
  • Learn More30%
  • Watch More3%
  • Shop Now3%

Where Travel & Tourism brands run ads

Share of placements across Meta's platforms.

  • Facebook30%
  • Instagram29%
  • Messenger16%
  • Audience Network13%
  • Threads12%

Top Travel & Tourism advertisers on Meta

The most active advertisers in this industry, by number of ads.

Example Travel & Tourism ads

Real ads currently running, one per advertiser.

Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.

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Methodology

Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.