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Meta Ads Benchmarks
Nonprofits Meta Ads benchmarks
How Nonprofits brands run Meta ads — based on 20,983 live ads from 365 advertisers in Adkumo's ad repository.
- 365
- Advertisers
- 21K
- Ads analyzed
- 57
- Ads per advertiser
- 27 days
- Avg. run time
- 92%
- Image ads
brands running Meta ads
live creatives in this industry
average live at once
how long an ad stays live
share that use a static image
Most-used calls to action
The CTA buttons Nonprofits advertisers pick most.
- Learn More42%
- Sign Up20%
- Donate Now19%
- Shop Now4%
Where Nonprofits brands run ads
Share of placements across Meta's platforms.
- Facebook36%
- Instagram34%
- Audience Network11%
- Messenger11%
- Threads7%
Top Nonprofits advertisers on Meta
The most active advertisers in this industry, by number of ads.
Example Nonprofits ads
Real ads currently running, one per advertiser.
Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.
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Generate your adsMethodology
Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.