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Meta Ads Benchmarks
Publishing & Media Meta Ads benchmarks
How Publishing & Media brands run Meta ads — based on 8,764 live ads from 116 advertisers in Adkumo's ad repository.
- 116
- Advertisers
- 8.8K
- Ads analyzed
- 76
- Ads per advertiser
- 27 days
- Avg. run time
- 93%
- Image ads
brands running Meta ads
live creatives in this industry
average live at once
how long an ad stays live
share that use a static image
Most-used calls to action
The CTA buttons Publishing & Media advertisers pick most.
- Learn More48%
- Shop Now12%
- Sign Up9%
- Subscribe8%
Where Publishing & Media brands run ads
Share of placements across Meta's platforms.
- Facebook32%
- Instagram27%
- Messenger17%
- Audience Network13%
- Threads11%
Top Publishing & Media advertisers on Meta
The most active advertisers in this industry, by number of ads.
Example Publishing & Media ads
Real ads currently running, one per advertiser.
Ad creatives shown are sourced from the public Meta Ad Library and belong to their respective advertisers. They are shown for research and benchmarking, and are not affiliated with or endorsed by Adkumo.
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Generate your adsMethodology
Benchmarks are computed from live Meta ads in Adkumo's ad repository, matched to each advertiser's industry. Percentages are shares of the ads we analyzed for each industry and may not sum to 100%.