The Agent

The Agent is Adkumo's conversational AI. Describe what you want in plain language and it routes the request to the right tool — drafting creatives, remixing a reference, generating an image, researching the market, or just answering a question — all grounded in your brand DNA.

The hero chat on the brand home is the fastest way to start: describe what you want and the Agent takes it from there

Where to find it

Brand home — the hero chat ("What do you want to create?") is the Agent's main entry point
New chat — the + button in the sidebar opens a fresh composer from anywhere
Recent chats — every conversation is saved under Recent chats in the sidebar, so you can pick up where you left off

How it works

You type a request; the Agent decides which tool fits and runs it. When it produces ad creatives, they land on the Creatives page automatically. When it researches the market, it returns a structured answer in the chat.

You don't need to know which tool to use. Leave the mode on Auto and the Agent picks for you — or set a specific mode when you want to force one. See Functionality.