Brand review

The brand review wizard guides you through seven steps to fully configure your brand DNA. Each step locks in a specific aspect — from your logo to your text preferences — so Adkumo has everything it needs to generate on-brand ad creative.

You can skip steps and return to them later. The progress bar at the top shows which steps are complete.

Step 1: Logo selection

Choose your primary brand logo. Adkumo applies it across every generated ad creative and template.

Select your brand logo from imported assets or upload a new one

Step 2: Assets

Review the assets that were imported during brand creation. You can add or remove images that the AI will use as reference material.

Assets review step — Review and manage the visual assets associated with your brand

Step 3: Identity

Define your brand story, what you do, and how you stand out. This context shapes the AI's understanding of your brand positioning.

Tell the AI about your brand story, mission, and differentiators

Step 4: Context

Set your business context including mission, vision, industry, and company details. This information grounds the AI's content generation in your real-world business.

Business context step — Provide business context like mission, vision, and industry

Step 5: Audience

Define your target audience segments, their values, and the emotions you want to evoke. The AI uses this to tailor messaging and tone.

Target audience step — Define audience segments, values, and emotional triggers

Step 6: Text preferences

Configure how your ad copy reads — formality, tone, point of view, word count target, emoji usage, hashtags, and heading and body fonts.

Text preferences step — Set formality, tone, word count, emoji usage, and fonts for generated copy

Step 7: Confirmation

Review all your settings and confirm your brand configuration. You can go back to any previous step to make changes.

Confirmation step — Review and confirm all brand settings before finalizing

After confirming, you can always update individual settings from the Brand Kit page without going through the full review again.